T.J. Cook

web strategy, social networks, game thinking, and the future of good

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      23 Apr 2012

      KITO International | Dell Social Innovation Challenge

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      See video
      via dellchallenge.org

      I'm a Board member for this awesome social enterprise and count Wiclif as a personal friend. Very honored to be a part of this video (narration) and the growth of the organization we hope it effects.

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      11 Apr 2012

      Does technology really improve writing skills? @techieang

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      I’ve had many parents say, “yeah, but I want them to be able to write and not be dependent on the technology.” The parents are viewing writing as physically printing words. Is that what writing is? Is that my students’ perception of writing? It certainly isn’t my view. I see writing as a way of communicating a message. I see text as anything that conveys a message. It could be sound, moving images, photographs, slogans, stories, poems, recounts, titles under artwork, posters, ads, cards, reports, graphics, music, songs and so on. I use my biweekly newsletters to help build my parents’ understanding of what we are ‘writing’ each week.  So is writing merely putting pencil to paper? I think not.
      via techieang.edublogs.org

      Wonderfully articulated. Technology is not a new intelligence; it is a tool for deeply fundamental intelligence.

      And it can be used for well or for ill.

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      9 Apr 2012

      Best Infographic of Ocean Depths and Proportions I've seen in a long time.

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      Media_httpimgsxkcdcom_ubyeo
      via xkcd.com

      So cool.

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      30 Mar 2012

      The New LMS Product: You

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      Blackboard's market share has fallen substantially in recent years: "71 percent to 50.6 percent in the last five years." And sensing blood in the water perhaps (yes, another biology metaphor), a whole new pack of LMS startups -- many of which claim to be non-LMS LMSes -- have jumped into the game, building new software solutions that look and function more or less like Blackboard
      via hackeducation.com

      I don't often post on education, but when I do, I post Hack Education.

      Great blog.

      The insight here is noteworthy: The established gorillas are dropping almost as quickly as the old curmudgeon of the handset world, RIM. They aren't truly social, they don't have great user experience, and they aren't poised to move quickly into mobile. Meanwhile, the startup scene is exploding with educational goodness that looks less like stuffy edu-software and more like purpose-driven social networking initiatives.

      It's a beautiful thing to behold, really.

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      27 Mar 2012

      A crowd of hands, not a crowd of voices

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      Jennifer Pahlka's recent TED talk represents a kindred voice to the ethos of HiDef (www.hidef.co). Let's not talk about changing the future; let's change the future. We can do it right now with the platforms we design and develop and strategies we use to engage people to use them. Here's the talk. Highly recommended:

      Jennifer Pahlka: Coding a better government
      http://www.ted.com/talks/jennifer_pahlka_coding_a_better_government.html

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      29 Feb 2012

      One Match, No Paper, and Startup Culture

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      My house has a fireplace. It's a wonderful invention, the fireplace. I had one growing up for about three years, but a couple decades later finds me in awe of this simple pleasure once more.

      Of course, being slightly pyromaniacal, I wanted to build a fire once the temperature started slumping below 65. To my chagrin, the process went something like this:

      1. Make 10 to 15 paperwad out of glossy junk mail.
      2. Set some smallish sticks on top of said wads.
      3. Light that sucker up with a match; feel manly. 
      4. Watch it fizzle and return to cold blackness; feel girly and a little bit guilty about that glossy paper you just burned.
      5. Get firestick.
      6. Repeat steps 1 and 2; use non-glossy paper, pretend to place the smallish sticks more strategically.
      7. Light that sucker up and keep the firestick engaged for precisely 30 seconds until there's no chance in Hades those sticks don't stay combusted.
      8. Add more sticks slowly.
      9. Explain to wife why the house is so smoky.
      10. Feel like you would definitely not survive in the wild.

      This process was the norm until I sat to think and realized it didn't have to be such a smokey and frustrating process. I started being more methodical about gathering good dry kindling; considering air distribution needs in the kindling formation; starting the fire slowly so as not to overwhelm the chimney pipe.

      This story ends well, though: Over the past six months, I've perfected my fire building skills and can pretty much light up a fire with one match and no paper. 

      One match and no paper.

      It's actually a striking analogy for a healthy startup culture*. The word I hear the most is "bootstrapping." Pull your ideas up by the bootstraps. Or, in this metaphor, use the match you have to start the fire.

      Everybody has a match; an idea, a skill, or a passion that could ignite something that warms the world. The trouble is, we waste our matches or replace them with synthetic corner-cutters only to reap a synthetic, unsustainable reward that pollutes our domiciles. So to speak. 

      In the past three years at HiDef, I've learned that the best ideas are implemented simply and well from the start. You build a tool that you yourself can use. Then you find others in your company would benefit from it. Then your company realizes that other companies might want such a product. That one match ignited a great fire. 

      Too many times, we try to get right to the big fire by forcing it to start big (the firestick), wasting a bunch of resources to try to start big instead of thinking carefully about starting small and growing from there (the paper).

      I was raised in the city and as a kid thought firesticks and papers (and even those nasty-smelling synthetic fire-starting logs) were just the things were done. Now I know the simple pleasure of starting good, warm fires with one match and no paper.

      * The analogy starts to break down when I realize that wood-burning fireplaces are not the awesomest in terms of environment and health. But hey, at least mine's a stove.

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      29 Feb 2012

      When it comes to User Interface, Keep it Simple

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      Microsoft has overhauled its gestures in Windows 8 Consumer Preview. A lot of work has been focused on ensuring the relevant mouse and keyboard equivalent of touch gestures work better than the company’s Developer Preview build. There are seven key gestures in the new OS:
      via theverge.com

      If I appreciate anything about iOS and especially iPad, it's that Apple has introduced gestures slowly to the consumer consciousness. When the iPad first came out, there were no fancy three-fingered or four-fingered gestures as there are now. First things first: realize that consumers have been used to point-and-click interaction, and therefore ease them in slowly to gesture-based interfaces by keeping the gestures they need to know minimal.

      Microsoft is taking a huge risk in introducing "seven (7) key gestures in the new OS." That's seven more than the previous version of Windows, which has precisely zero.

      There's something to say about thinking long term and developing a path to get from Point A to Point Z without trying to shortcut things.

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      17 Jan 2012

      Pencil Wars: Great Father Son Game with Paper & Pen

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      Grab a pencil (or pen), a piece of paper, and your imagination. You got yourself some quality father/son time coming. 

      I call the game Pencil Wars though I'm sure the Internets will tell me other names. 

      The Object is to destroy the enemy's camp. 

      Set up the board by drawing a line representing the shore that separates your land from the water, across from which your opponent is doing the same. 

      Next, draw five bases (circles with X's inside).

      To play, set the point of your pen in the crosshairs of one of your bases, and, holding the pen down against the paper, tilt it slightly and exert pressure until it skips from under that pressure to create a sporadic line. 

      Image

      Lay a ruler along the line just created, carrying it on toward your opponent's bases. If the line hits a base, destroy it with a mighty flourish of the pen. If not, pretend the shot lands in the dirt, the water, or strikes a pigeon in mid-air. 

      Take turns firing until either yours or your opponent's bases are destroyed. If you have a boy, at some point your paper should look like this:

      0image

      Close up of the carnage:

      1image

      Extra goodies:
      - Add things like force fields that must be struck several times to destroy, islands, and boats that can fire torpedoes. 
      - If you're short on time, go into blitz mode with both players using two pencils and firing simultaneously. 
      - My son also wants you to know the secret password: 846124/5$. 
      - Other stuff you can make up on the spot. 
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      2 Jan 2012

      Three Kids in D Major

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      A song to round out a wonderful Christmas vacation, featuring my three children at various times and volumes. Back to work tomorrow!

      Music.m4a
      (download)
      Click here to download:
      Music.m4a (1.16 MB)

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      19 Dec 2011

      My Story Update: Share stories in rich ePub format via email and iBooks

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      Media_httpmediatumblr_sculm
      via mystoryapp.tumblr.com

      Supersweet update to an app that was born through our company's innovation program.

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  • T.J. Cook

    I'm a web strategist, interactive storyteller, and communicator. I create things in my Studio for HiDef. I like to think about the future and have meaningful fun with the present.

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