Building on the highly successful campaign from Toy Story 3, the marketers at Disney Pixar have crafted this hilarious and well-produced faux used car advertisement in honor of Cars 2.
via mashable.com
Storytelling at its best. What intrigues me is how they are specifically targeting the older demographic with these types of campaigns. They'll get to kiddos by virtue of being another Cars movie, but they'll garner an even larger audience than that first film because of special outreach to my age and higher.
Cars 2 will definitely be even more successful than Cars.
