When I talked about the evolution of sharing & syncing a few days ago, I was happy to see Color get unearthed.
It's a photo sharing app. Simple, right? Instagram, Flickr, MobileMe. Photo sharing has "been done," but Color shows how it hasn't evolved--yet.
Color takes the concept of sharing much further by allowing you not to have to think about how to share photos from memorable experiences with those closest to you. That's it! All it's doing is simplifying the act of sharing photos of my daughter's birth with my family, that pain point I talked about and why sharing and syncing must change from active actions to automatic experiences.
This simplification comes from two concepts spoken about in the video: "photo lens" and "elastic network."
- Photo lens: Mashing together photos with GPS data, you're shown imagery that is proximity- and people-oriented.
- Elastic network: The network of shared, synced photo experiences that is naturally formed as you go from event to event.
It's very simple, yet a perfect example of the evolution of sharing & syncing.
