He simply believes that you should measure from the beginning, measure the right thing, get good quality numbers, and make a case for what would have happened without you.
via ssireview.org
Sounds like good, common sense to me.
web strategy, social networks, game thinking, and the future of good
He simply believes that you should measure from the beginning, measure the right thing, get good quality numbers, and make a case for what would have happened without you.
Sounds like good, common sense to me.