So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn’t enough to make it useful. The lessons of user adoption are sometimes learned the hard way.
via techcrunch.com
Great rundown of a failed 'deeply social' product called Blippy that shared your online transactions.
The idea of sharing one's personal transactions is bad psychology; it's not the right approach to helping me connect better to others.
