T.J. Cook

web strategy, social networks, game thinking, and the future of good

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      17 Nov 2011

      Android - Introducing Ice Cream Sandwich

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      When an incoming call arrives, you can now quickly respond by text message, without needing to pick up the call or unlock the device. On the incoming call screen, you simply slide a control to see a list of text responses and then tap to send and end the call. You can add your own responses and manage the list from the Settings app.
      via android.com

      Ice Cream Sandwich is an impressive update. Improved shutter speed and multi-snaps in the camera. Killer live-transcription. Simplified core apps. Even screenshots.

      Unfortunately, it's not the iOS experience yet. Android dug itself into a big usability hole by making decisions like having four hardware buttons and leaving it unclear the context in which to use them. Ice Cream Sandwich is getting Android out of the hole (now only two hardware buttons + home button), but it'll take yet another version (or more) to achieve true simplicity.

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      8 Feb 2011

      Nokia has a chance

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      Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem.
      via engadget.com

      It's not about a product or suite of products; it's about a platform--an ecosystem.

      An honest memo like this means Nokia has a chance. Maybe. It's not fun being behind even the likes of Microsoft at this point, however. Allow an analogy: If this situation were seen as a game of PacMan, Android would be eating the dots of Nokia's international market share whilst the ghosts of Nokia retreat to the centralized regrouping station to spawn another attack. It might be game over before the ghost of Nokia can even come back on the attack.

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  • T.J. Cook

    I'm a web strategist, interactive storyteller, and communicator. I create things in my Studio for HiDef. I like to think about the future and have meaningful fun with the present.

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