Supersweet update to an app that was born through our company's innovation program.
web strategy, social networks, game thinking, and the future of good
Supersweet update to an app that was born through our company's innovation program.
Through its partners, mPowering distributes smartphones loaded with mobile apps to monitor desired behaviors, such as kids attending school or expectant mothers accessing prenatal care. Participants can cash in their earned credits for “food, medicine, books, or even extras they’d never be able to afford, like bicycles,” Sugrim says.
Very interesting approach. Game mechanics + rich data + long-view empowerment.
