T.J. Cook

web strategy, social networks, game thinking, and the future of good

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      29 Feb 2012

      When it comes to User Interface, Keep it Simple

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      Microsoft has overhauled its gestures in Windows 8 Consumer Preview. A lot of work has been focused on ensuring the relevant mouse and keyboard equivalent of touch gestures work better than the company’s Developer Preview build. There are seven key gestures in the new OS:
      via theverge.com

      If I appreciate anything about iOS and especially iPad, it's that Apple has introduced gestures slowly to the consumer consciousness. When the iPad first came out, there were no fancy three-fingered or four-fingered gestures as there are now. First things first: realize that consumers have been used to point-and-click interaction, and therefore ease them in slowly to gesture-based interfaces by keeping the gestures they need to know minimal.

      Microsoft is taking a huge risk in introducing "seven (7) key gestures in the new OS." That's seven more than the previous version of Windows, which has precisely zero.

      There's something to say about thinking long term and developing a path to get from Point A to Point Z without trying to shortcut things.

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      1 Nov 2011

      The inside story of how Microsoft killed its Courier tablet

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      Early on, the group opted to use Windows for Courier's operating system. But it wasn't a version of Windows that any consumer would recognize. The Courier team tweaked the operating system to make sure it could perform at high levels with touch- and pen-based computing. What's more, the graphical shell of Windows--the interface that computer users associate with the operating system--was entirely removed. So while it was Windows under the hood, the home screens bore zero resemblance to the familiar PC desktop.
      via news.cnet.com

      Sounds like Microsoft was too afraid to do what Apple did 4 years ago: Reimagine their operating system, keeping the success of the core intact but leaving all else to the wind.

      Don't hold on to sacred cows, especially cows the size of Windows.

      This article is a great study in the ever-present politics at companies.

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      24 Aug 2011

      Quotable Quotes from Steve Jobs

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      “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” [Fortune, Nov. 9, 1998]
      via blogs.wsj.com

      You should all read this page of quotes. Well curated, Jennfier Valentino-DeVries.

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      20 Jun 2011

      Alt Text: Apple Reveals Fatal, and Extremely Lucrative, Flaws in iCloud, OS X Lion | Underwire | Wired.com

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      Notification Center will soon be able to send you notifications without interrupting your game of Angry Birds. There’s one huge, gaping, mucus-dripping hole in that plan: How are people going to stop playing Angry Birds now? The only hope for civilization is people who don’t play games on their phones, and they’re all playing Minecraft. Soon we’ll all be doing nothing but trying to figure out how to use the damn green bird, and periodically uploading our money directly into Steve Jobs’ wallet.
      via wired.com

      iLaugh at this snarky commentary of Apple's upcoming software releases.

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      11 Feb 2011

      Resell Value

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      Try selling a non-Apple computer product for almost full price a year after it has been released and just before its successor arrives. It was a great year, iPad. And a great sell, Craigslist.
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  • T.J. Cook

    I'm a web strategist, interactive storyteller, and communicator. I create things in my Studio for HiDef. I like to think about the future and have meaningful fun with the present.

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