In order to subscribe to the plan, called Blockbuster Movie Pass, consumers will have to subscribe to Dish Network. That means selecting one of Dish's cable packages--the company recommends the "America's Top 200" plan, which actually includes 220 channels for $39.99 a month. From there, members can add Blockbuster Movie Pass (starting at $10 a month) to gain access to DVDs by mail (one disc at a time) and streaming content, for roughly $50 per month in total.
via fastcompany.com
Dish Network is going the absolute opposite direction of Netflix. They're trying to merge two very different brands (into one muddled product). Netflix has just separated two different products (and created two brands in the process).
Again, I think Netflix is going the right direction, despite the initial backlash.
Lesson: Unify and simplify. Don't hold on to sacred cows.
