When an incoming call arrives, you can now quickly respond by text message, without needing to pick up the call or unlock the device. On the incoming call screen, you simply slide a control to see a list of text responses and then tap to send and end the call. You can add your own responses and manage the list from the Settings app.

Ice Cream Sandwich is an impressive update. Improved shutter speed and multi-snaps in the camera. Killer live-transcription. Simplified core apps. Even screenshots.

Unfortunately, it's not the iOS experience yet. Android dug itself into a big usability hole by making decisions like having four hardware buttons and leaving it unclear the context in which to use them. Ice Cream Sandwich is getting Android out of the hole (now only two hardware buttons + home button), but it'll take yet another version (or more) to achieve true simplicity.