T.J. Cook

web strategy, social networks, game thinking, and the future of good

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      17 Nov 2011

      Android - Introducing Ice Cream Sandwich

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      When an incoming call arrives, you can now quickly respond by text message, without needing to pick up the call or unlock the device. On the incoming call screen, you simply slide a control to see a list of text responses and then tap to send and end the call. You can add your own responses and manage the list from the Settings app.
      via android.com

      Ice Cream Sandwich is an impressive update. Improved shutter speed and multi-snaps in the camera. Killer live-transcription. Simplified core apps. Even screenshots.

      Unfortunately, it's not the iOS experience yet. Android dug itself into a big usability hole by making decisions like having four hardware buttons and leaving it unclear the context in which to use them. Ice Cream Sandwich is getting Android out of the hole (now only two hardware buttons + home button), but it'll take yet another version (or more) to achieve true simplicity.

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      8 Feb 2011

      Game Thinking is not a fad, it's a growing recognition

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      From Jane McGonigal's Reality is Broken, my emphasis:


      Where, in the real world, is that gamer sense of being fully alive, focused, and engaged in every moment? Where is the gamer feeling of power, heroic purpose, and community? Where are the bursts of exhilarating and creative game accomplishment? ...they experience them almost constantly when they’re playing their favorite games.

      Those attributes of a gamer sure sound like the attributes that we as champions of great causes desire from each person vested in our mission, our goal, the future reality we're striving for.

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  • T.J. Cook

    I'm a web strategist, interactive storyteller, and communicator. I create things in my Studio for HiDef. I like to think about the future and have meaningful fun with the present.

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