I just saw a most entertaining demo video for a biz collaboration platform called Convofy--replete with ants marching, Seinfeld, and Monty Python clips. 

Context is the differentiator for Convofy, but I have some questions about whether or not they've hit some core features that my team would consider part of the Minimum Viable Product for any enterprise social network.

  1. We're a dev firm. How does Convofy integrate with my team's other systems such as issue tracking and project management?
  2. How does Convofy help me talk to colleagues when I need to go higher touch than the stream (audio, video)?
  3. Why should I make the effort to switch to Convofy from a working, though admittedly frustrating, collaboration ecosystem of Skype, Confluence, and Google Docs?
  4. How does Convofy handle the important issue of notifications--allowing me control over how I interact with important conversations while quieting the ones I don't want disturbing me?
  5. We don't like Adobe Air. We think it will end up limiting the innovation you can deliver. What would you say to that?

Really, really intriguing approach to drawing out better communication through context. Interesting to see what they do with the platform over the next three to six months.